Graphic Designerdelaney.regan18@gmail.com
@delaney.regan.designs
Sharpie Advertising Design
The Solution:Sharpie Highlighters have a variety of quality selling points, a broad user base, and a strong the brand voice. To highlight all of the products strengths (pun intended) I came up with two different approaches. My first approach targets the young parent demographic that sharpie caters too through an emotional lens. The relationship with a brand is extremely valuable to parents shopping for school supplies. While my other approach uses idioms and the products top qualities to connect to the desire for reliability that middle aged office workers have.
The Class:
Advertising Design
Instructor, Maggie Conners
The Problem:
Create three print advertisements to showcase the Sharpie Highlighter
My Role:
Graphic Designer, Copywriter, Art Director